Michael von Herff
Michael von Herff founded PAA in 2010 and works with clients to advance their public policy and regulatory agendas in Canada, the United States and Europe.
Over the past 25 years, Michael has helped clients protect and promote their interests with governments, media and stakeholders on the issues that matter most to their business. He has delivered success on a range of challenging assignments including: convincing a U.N. body to pass new regulations to accommodate the concerns of one of the world’s most important commodity groups; securing $100 million in new government support for a research fund in a previously ignored disease area; and, ensuring a major Canadian services company did not become a victim of policy change during a major overhaul of financial services regulations.
Based in Ottawa, Michael is Managing Director of PAA and serves as a day-to-day advisor to clients, and is responsible for the development of the strategic capabilities of the firm in Canada and beyond.
Éric Lamoureux has been helping Canadian corporate and political leaders effectively manage complex public policy and reputational issues for more than a decade. In that time, he has been a political advisor to leading federal and municipal politicians, national associations, cultural groups, and both national and global corporations.
Based in Montreal, Éric draws on deep expertise in politics and public administration to help clients protect and promote their interests in Canada and Québec. As a specialist in issues management, regulatory affairs, stakeholder relations and media relations, Éric has achieved many notable successes on behalf of his clients, including: helping a global financial services company safeguard its market position in the face of regulatory change; mobilizing the support of a provincial government to pressure for changes to the federal Criminal Code on a client’s behalf; and encourage a major Canadian municipal government to reverse a decision to construct a public building beside a client facility.
As Managing Director and founder of PAA’s Quebec arm, Conseillers Affaires Publiques Inc. (CAP), Éric leads all of the firm’s activities and operations in Québec. He also works with PAA clients respond to issues with governments across Canada.
Paul Monlezun is a Principal Advisor at PAA, where he advises and supports clients on public affairs, government relations and strategic communications projects across North America.
With more than 20 years of experience as a consultant, Paul brings clients a strong track record in issues and reputation management, activist risk management, public consultations, crisis communications, labour communications, and government relations and strategic planning. He has delivered success for clients in sectors including health care, technology, transportation and natural resources. His high profile assignments have included managing communications for the largest privatization of a federal government service in Canadian history, as well as the 2005 release of the Gomery Report on the federal sponsorship scandal, one of the most controversial media events in recent Canadian history.
Before joining PAA in 2014, Paul was a partner in his own communications firm and held executive level positions at other well-known Canadian and international consultancies. Before that he served in various capacities managing issues for federal Cabinet Ministers and Members of Parliament.
Andrea Brasset is an Advisor in PAA’s Ottawa office with a background in journalism, public sector communications and as a private-sector strategic communications advisor.
Over the course of the past decade, she has worked with leading global multinational companies and other organizations to manage their reputations and public image and to deal with national media issues. Her experience as a journalist and in government communications helps her act as an effective voice with both the Ottawa-based national media and regional news outlets across the country.
Andrea advises PAA clients in the financial services, health and technology sectors, with a focus on stakeholder management, media relations, and public affairs issues.
Noah Niznick is an Advisor at PAA, where he works closely with clients in the financial services, natural resource and health care sectors. He joined the firm after serving for several years as the senior political advisor to the national caucus chair of Canada’s Official Opposition.
In that role, Noah established deep policy knowledge and strong relationships with elected officials, government advisors, as well as the many stakeholders engaged in public policy at the federal level. He has developed significant policy initiatives on a range of economic, consumer, and technology issues, working with a range of diverse interests. He also manages traditional and social media strategies, as well as issue-focused communications campaigns to reach targeted audiences.
Dan Pfeffer is an Advisor at PAA, working with the firm’s clients at the federal, provincial and municipal levels of government. Based in Ottawa, he holds a Ph.D. in political science and has researched and published on various aspects of public policy and government decision making. He also has taught in faculties of various universities including McGill and l’Université du Québec à Montréal.
Dan brings extensive knowledge of group mobilization and stakeholder engagement to his work on behalf of clients in the health, technology, financial services and telecommunications sectors. In addition to his academic work, he served as a key member of the campaign team that elected Anthony Housefather in the hotly contested federal riding of Mount Royal in 2015.
Stéphanie Panneton is an Advisor at Conseillers Affaires Publiques Inc. (CAP) in Montreal. She brings to the firm an extensive background in public relations and communications strategy acquired both during her time working as a consult and as an in-house advisor to Lotto-Quebec and Montréal International, a non-profit organization created by federal, provincial and municipal governments to attract international development to the Montréal region.
Stéphanie has worked on communications campaigns for a variety of interests in the healthcare, financial services, food, beverage and agribusiness sectors, and for various consumer and lifestyle companies. She also has worked on economic development and gaming issues in Québec.